If you think your business could use an online boost, dive into Google My Business now! Even a minimal amount of work in claiming or optimizing your GMB profile can go leaps and bounds in web success and getting your salon in front of you ideal clients.
Google My Business (GMB) is a free tool developed by Google to allow business owners to create a profile that displays their name, address, website link, phone number, hours of operation, photos and reviews online so it can appear in a Google search result. Once created, this profile page is displayed on both mobile and desktop devices in relevant search results. By claiming your GMB profile (and the GMB counterparts at Bing and Yahoo), you’re adding quality web links that lead consumers back to your website called backlinks.
For a local search strategy, your Business listings are your company’s most visible asset. According to Google, half of all the individuals who conduct a search for a local business will visit that business within 24 hours.
If you don’t claim your listings then search engines will attempt to provide the best information about your business, which may not always be accurate. There are over 300 search platforms, 70+ of which are considered Premium. So how do you get to them all, you certainly don’t have the time or budget & manpower to do so. And why would you?
I’ll walk you through step by step on how to optimize your page and how to get listed on other premium listing sites and keep your information safe as long as you are parking your business and having a central source of truth for your business.
If you do not already have a “VERIFIED PAGE” you will need to do that asap, as your user permissions are limited unverified leaving you with many missed opportunities.
It’s more important than ever to optimize your Google My Business listing and use what Google offers. and the other premium sites, especially as we have gone increasingly virtual since Covid-19. We are not meeting in person, so your online presence is incredibly important.
So, in 2021, boost your online presence and, in turn, your SEO rankings increasing you bottom line and NEW CLIENT COUNT.