5.00(3)

The Business of Perming

  • Categories Perming
  • Duration 01h 15m
  • Start Date July 19, 2021
  • Start Time 12:30 PM Eastern Time

Description

Perming is and has been making a comeback! Tight curls of the past have given way to soft, open curls and waves. Texture sales are up in salons that have sought out updated techniques and ways to successfully perm color treated hair. See the system used to produce Julianne Hough’s soft beach waves on high-lift blonde hair. This seminar presents easy to implement strategies that no one else is talking about.

You’ll discover:

  • The latest ways to prep color-treated hair to guarantee that the hair fiber stays in great condition
  • Choosing the correct rod, wrap, and lotion
  • Proven wrap concepts that can be combined to give you any desired end result
  • Out-of-the-box dynamics to be used with any wrap or specialty rod to give the client a styling advantage with versatility
  • Proven marketing strategies to rekindle texture sales for you and your salon.

See how “The Business of Perming” can make a big difference in your sales revenue, your service mix, and position you as the Texture Guru in your area!

What Will I Learn?

  • Learn the latest ways to prep color-treated hair to guarantee that the hair fiber stays in great condition.
  • Learn how to choose the correct rod, wrap, and lotion.
  • Discover proven wrap concepts that can be combined to give you any desired end result.
  • Out-of-the-box dynamics to be used with any wrap or specialty rod to give the client a styling advantage with versatility
  • Practice proven marketing strategies to rekindle texture sales for you and your salon.

About the trainer

Joe Santy has helped thousands of stylists and many professional manufacturers over his 46 years as a hairdresser. His passion has always been to mentor and help stylists worldwide increase their revenue through his shows, articles, books and videos. He has spoken on beauty in all 50 States, Canada, Mexico, Brazil, Grand Cayman, Egypt and Germany and spent 3 years as an on-air guest with QVC with his Cyberstyler Brush. He worked with one major manufacturer for over 30 years while owning 6 salons, a beauty supply and a training center and still works behind the chair when he can. Joe was on the development team on the use of bond multiplying chemistry with perm, lightener and color services that became OLAPLEX. His background has helped the novice stylist to the seasoned professional elevate their perspectives on business and life. Joe coauthored Passionate Salon Professionals with Dr Lew Losoncy and was a contributing writer to another Dr Lew bestseller, On Becoming A Psy-Cosmetologist. His mission is to share with others immediate ways to increase their business at the salon level, integrate their work and personal lives, and continue to stay inspired, approaching each day with the original passion that we all had for our industry.
5.00 (3 ratings)

1 Courses

7 Enrolled

Member Feedback

5.0

Total 3 Ratings

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This class was very informative, Joe is extremely knowledgeable about perming, his content is clear and very well delivered, I would take this again . I also look forward to taking part in any classes he gives.

Joe Santy is an awesome trainer! So very knowledgeable! With years of experience in the field, and unmatched passion for helping beauty professionals, Joe’s classes will help energize YOUR passion for preserving hair integrity, and renew your interest in all types of texture services!

If you don’t know Joe, and have been in the beauty industry, you might have been living under a rock. Lol jk, anyway Joe is a super start. He has been called the King of perms. He has a beautiful soul and loves helping beauty professionals. His knowledge of perming and hair in general is top notch. Any classes he list on here will be first come first serve as he is in high demand so if you see him put one up, we encourage you to enroll right away.

$47.00

Requirements

  • Just bring a pen and paper to take notes!