The BTC Show 2026

If you have big dreams and sometimes feel lost and alone on your journey, it’s time to come meet your people. The BTC Show is the most motivational weekend of the year, where you and 4,000 other hairdressers from 30 countries come together for the education and inspiration to make your dreams a reality. *The Most Anticipated Hair Event in the World* Some call it summer camp for hairdressers. We call it the kindest, most welcoming group of ambitious and “hungry for learning” hairdressers in the world. We curate an amazing lineup of learning and make you feel like the special humans you are by giving you: the biggest stage, the biggest names, the best brands, the biggest awards program....and the best looking audience in the WORLD of hair! Two full days of world-class hair education from the industry’s most influential artists One powerful day dedicated to real business growth and profitability The largest stage in THE WORLD of hair 100+ immersive hands-on workshops and look & learn classes. The brands that never show up anywhere else! An unforgettable pool party, theme party and the iconic Party of “One” Home of the prestigious #ONESHOT Global Hair Awards.