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As an internationally certified life coach, a salon & spa owner, podcaster, website designer and graduate of the University of North Florida with a B.A. in Public Law and a B.S. in Public Relations, Krystine Sherwood educates beauty & barber pros to reach their OWN VERSION of success in the beauty industry through self-love 1:1 Coaching Programs, online LIVE courses, in-person events & education and website design. In addition to hosting The BeautyPro Podcast, Krystine has sold out classes, been a MainStage Educator and Retreat Speaker, offers professional web design & marketing insights, taught over 200+ beauty & barber pros at Premiere Orlando, PA Beauty Expo and The Beauty Trade Show of the Great Smoky Mountains on marketing, mindset, boundaries, life & salon leadership and more!

Tina Black is the proud owner of five Paul Mitchell Schools and co-owner of Paul Mitchell The Salon. She is the author of four books and a popular speaker, coach, Mastermind leader, and certified DISC personality trainer and consultant. She is also an executive director, certified trainer, and coach with the Maxwell Leadership team. Tina’s schools have been recognized with facilities, leadership, culture, and other awards within the network, and they regularly rank among the top 10 in the annual FUNraising campaign, which has raised millions of dollars for charity since 2004. Tina firmly believes in “people before profit” and she often says, “I’m in the business of changing lives.” • Host: Weekly BE Series podcast • Co-host: Next Level Salon Leadership and Empowered Salon Leaders podcasts • Co-owner: Next Level Salon Leadership Consulting; Empowered Salon Leaders Coaching Series Shaun Chiodo has been a dedicated leader in the beauty industry since 2008. After graduating from Paul Mitchell The School Michigan in 2009, he joined the school’s team and quickly rose to become the Executive Director of Paul Mitchell The School Michigan, Paul Mitchell The School Great Lakes, Paul Mitchell The School Fort Myers, Paul Mitchell The School Farmington Hills and Paul Mitchell The School Sarasota. Shaun was also named Chief Operating Officer of Paul Mitchell The Salon in Clinton Township, Michigan, in 2015. In addition to his work with Paul Mitchell Schools, Shaun is a John Maxwell Certified Coach and serves on the Business and Education Committee of the Blue Water Chamber of Commerce. He is the national leader of the Paul Mitchell Schools’ Be Nice (Or Else!) program, a student-driven initiative promoting kindness that has become a cornerstone of the culture across all Paul Mitchell Schools nationwide. Shaun played a key role in founding PMTS4Change, an annual event that offers free haircuts, meals, and health services to homeless and underserved individuals. The event continues to serve hundreds of people each year, demonstrating his ongoing commitment to giving back to the community. In 2021, Shaun expanded his professional portfolio by becoming a school partner and salon owner, furthering his influence in the beauty industry while continuing to inspire and mentor the next generation of beauty professionals.

Since 1996, Haircolor Certification Assessment has been industry recognized. The Board of Certified Haircolorists is an non-manufacturer based group that has developed a haircolor certification assessment process to quantify and qualify technical proficiency and understanding. The Board of Certified Haircolorists is dedicated to the development of standardized criteria in certification, promoting credibility and consistent quality in the professional haircolorist. Bringing predictability and ethical professional behavior for the well being of the consumer and enhancing excellence in customer service. Encouraging mentors to share their knowledge with aspiring professional haircolorists. Making available to them the confidence needed to excel in their chosen profession by creating opportunity for success and a prosperous future. Totally devoted to to supporting and endorsing the status of the Board Certified Haircolorist with a goal to overcome the inadequacies of the past and become an integral part of the future evolving professional haircolor. The Board of Certified Haircolorists has created this page to present ideas, tested theories and techniques that align with the best practices of the Board of Certified Haircolorists and support Certification Assessment.

Nikki Le has been a member of the Beauty Business for over 27 years. At 28 years old, Nikki launched the Statements Brand with her first salon and three employees. Over the last 20 years, as the founder of Statements Inc., she has transitioned hundreds of new professionals into the beauty industry through her school and salon apprenticeship. With Statements the Salon, Nikki has built a team of 48 extremely successful employees. She works behind the chair with her team while educating, managing, teaching, and consulting with other business owners. As a young stylist, Nikki fell in love with education. She began educating on behalf of multiple brands. By 2009, Nikki created a cosmetology academy and developed an extensive curriculum that would allow her to formally build a bridge to transition hundreds of new students into the beauty industry. Statements the Academy was opened that year and has focused on guiding students of all ages into successful careers since. In 2014, Nikki launched a salon consulting firm, The Statements Project, to provide an online learning platform for salon professionals. The Statements Project focuses on consulting through mentorship, offering free online education for stylists and students, and online courses for extensive business development. Nikki has been an educator for industry shows such as IBS New York, PBA/Beacon Las Vegas, Charlotte Fashion Focus, Mid-Atlantic Fashion Focus, Bellevue Fashion Focus, Nashville Fashion Focus, Glendale Fashion Focus, Cleveland Fashion Focus, Premiere Orlando, Premiere Birmingham, Premiere Columbus, as well as two-day business incubators called The Statements Success Series. Her mission is to create strong business systems with thoughtful leadership. With a map of profitability, Nikki hopes to inspire salon owners/professionals with a method of interpreting business metrics, and the keys to dynamic leadership that will renew the dual experience, technical innovation and inspiration for happier, more fulfilling careers.

📍 Zavalla, TX
Hair LossStylists—why are you leaving money on the table? In today’s industry, one of the most in-demand, underserved areas is hair loss—and most stylists were never taught how to address it. This is your opportunity. Hair loss solutions are not only a thriving niche—they are life-changing for your clients and incredibly profitable for your business. There are people in your area right now searching for answers… and you could be the one they trust. It’s time to step into your next level and become a Hair Loss Hero—someone who transforms confidence, restores beauty, and creates real impact. This isn’t theory—this is how I built my business, growing from $85,000 to $1.3 million in just 7 years, and ultimately selling my business in 2023 for over seven figures. The question is… are you ready to stop missing the opportunity and start leading in it?

84% of salons fail.
Not because of lack of talent—but because no one teaches stylists how to run a business.
Baddhare Alliance exists to change that.
Founded by Rhysa Anderson and Abbie Brown, Baddhare Alliance was built from real experience—not theory.
After scaling Baddhare Salon from a booth rental into a million-dollar business, they saw a major gap in the industry:
Talented stylists were failing—not in beauty, but in business.
Now, they help salon owners build profitable, structured, and scalable salons using the same systems that worked for them.
We work with:
✔ Salon owners who feel stuck or overwhelmed
✔ Stylists ready to step into ownership
✔ Owners who are busy—but not profitable
✔ Leaders who want structure, not guesswork
What We Specialize In:
Baddhare Alliance provides:
✔ Proven systems for salon profitability
✔ Client attraction & marketing strategies
✔ Pricing & revenue optimization
✔ Leadership & team development
✔ Business organization & structure
What Makes Us Different:
We’re not just coaches.
We’ve built what you’re trying to build.
Everything we teach is:
Tested in a real salon
Built for real-world challenges
Focused on results—not theory
Results & Impact:
Our clients have:
✔ Improved booking consistency
✔ Increased pricing confidence
✔ Built stronger, more aligned teams
✔ Created more profitable, sustainable salons
How to Get Started:
If you’re ready to stop guessing and start building a real business:
Start with our free salon growth audit:
[https://baddharealliance.com/]
OR
Explore the Baddhare Alliance App (systems, tools, coaching):
https://baddharealliance.passion.io/
You don’t need more hustle.
You need better systems, stronger leadership, and the right support.
That’s what Baddhare Alliance is built for.

Rhysa Anderson and Abigail Brown are salon owners, educators, and founders of Baddhare Alliance.
With over 30 years of combined experience in the beauty industry, they built Baddhare Salon from a booth rental into a million-dollar business. Through that journey, they developed the systems, leadership skills, and business strategies that many salon professionals are never taught.
Today, they support salon owners and stylists who want to grow beyond working behind the chair and build profitable, sustainable businesses.
What They Teach
Baddhare Alliance focuses on the business side of the beauty industry, helping professionals develop the structure and skills needed to succeed.
Their work includes:
Client attraction and marketing systems
Pricing and profitability strategies
Financial organization and tracking
Leadership and team development
Business systems and operational structure
Their approach is practical, structured, and based on real salon experience.
Who They Help
Rhysa and Abigail work with:
Salon owners who feel stuck or overwhelmed
Stylists transitioning into ownership
Owners who are busy but not profitable
Teams looking to improve structure and leadership
How They Teach
Baddhare Alliance delivers education through:
One-on-one coaching
Digital tools and resources
The Baddhare Alliance App
Structured programs and trainings
Their focus is on helping salon professionals apply what they learn directly to their business.
Why Learn From Them
Rhysa and Abigail are not only educators—they are active salon owners who have built and scaled a successful business.
Everything they teach comes from real-world experience, tested systems, and a clear understanding of the challenges salon owners face.

With a background in marketing, finance, leadership, and operations, Steve has personally helped hundreds of salons, spas, professionals, and corporations accelerate their growth through proven business training and systems.
Recognized as one of the top experts in business systems within the beauty and wellness industry, Steve has coached over 750 salons and spas throughout his career.
He has also delivered training sessions and seminars to more than 600,000 people across the United States and internationally, including countries such as Canada, Italy, Mexico, Colombia, Russia, Ireland, and Puerto Rico.
His expertise has been widely acknowledged through publications, with his articles appearing over 100 times across 6 countries and translated into four different languages.
Steve has also served annually as a judge for the North American Hairstyling Awards (NAHA) in the Salon MBA category, and was nominated as a finalist for the 2024 NAHA Educator of the Year.
In 2016, he launched his own company, Stephen Gomez Business Coaching, driven by his passion to help beauty professionals build stronger businesses and achieve their goals.
He is also the author of two books:
Financial Fitness: Systems to Increase Profitability in Your Salon or Spa
Interdependent Leadership: Creating a Salon Culture of Inclusive Growth
As a subject matter expert, Steve has developed systems and training content for major industry organizations and brands, including Milady, DMK International, the Professional Beauty Association, Lanza Healing Haircare, and Sola Studios.
For more information, visit:
www.stephengomez.net
You can also follow Steve on:
Instagram / Twitter: @saloncoachSJG
Facebook: Stephen Gomez Business Coaching

You're not here to scrape by — you're here to build something meaningful. You want a salon, spa, medspa, or barbershop where your team shows up motivated, clients can't wait to rebook, and everyone, including you, gets paid what they deserve. But juggling finances, managing staff, and putting out fires can make freedom and flexibility feel impossible. We see you. We've been you. And we're here to help you ditch the guesswork and build a business with systems that keep profits predictable, the team motivated, and your days a little less “putting out fires” and a lot more “leading with confidence.” Welcome to Strategies. Let's make it happen, together.

Professional beauty trainer.

📍 Grayslake, IL
The SpaceCat Project est. 2019 with a rebellious desire to make hair education fun and honest again using fundamentally grounded techniques. David Bowie inspired, we create based on the arts, music and architecture influences. Our goal: Suck less. We call ourselves the 'small, punk garage band' of hair education and will not be the brand to sell to stylists without a true purpose or to fill a void in the industry.

NAHA winner and 5 X nominated. Originally from the UK, Francesca resides in Philadelphia, PA, USA, where she runs her unique hair studio based on the concept of customized couture hair design. Francesca was an integral part of the Graham Webb International team, renowned for her performance as a platform artist at trade shows, Intercoiffure, Cosmoprof, in-salon events, academy workshops, and hair collections for photoshoots. Francesca's work has been featured in national and international trade publications, showcasing her eclectic talent ranging from “classic” to “contemporary” hairdressing and beyond. Her innovative teaching skills and ongoing display of artistic empowerment leave her audience wanting more. She has won several Graham Webb International awards such as Artistic Director of 1995, National Platform Artist of 2000 and 2003 the Crystal Torch Award. 2004 won her industry’s most prestigious NAHA Editorial award, and five times nominated, in 2005 for contemporary classic and editorial, 2020 Avantgarde and 2021. In 2021 and 2022 Francesca was a finalist in the Avantgarde category at the Alternative Hair Show in London. 2023 Francesca launched the RESET Academy focusing on revisiting the classic foundations of haircutting guaranteed to sharpen your skills and elevate your confidence. Francesca also debuted the destination education of EAT PLAY LEARN a hairstylist creative escape in Florence, Italy which is a themed hair photoshoot, cooking class, and wine tasting all in the heart of art. Visit the website for upcoming dates. Francesca Rivetti believes that “education is an investment, not an expense.” "If your mind can perceive it and your heart can believe it...you will achieve it!"