Keri Davis-Duffy / Beauty Backbone
Trainer Details
WITH NEARLY THREE DECADES OF
SALON OWNER EXPERIENCE, Keri Davis has realized many dreams, learned well from her successes and failures, and has never been more at the top of her game. Many would say that Keri has already reached a clear professional pinnacle. Her career path, however, remains future-focused and intent on paying it all forward to her team and industry peers through experience-based education.
Keri has always optimized her front line years as a hair stylist and as a result became a multi-salon owner in greater San Diego. It didn’t take her and her salons long to draw national industry attention as role model business leaders as well as creative trendsetters. Her stellar Gila Rut salon team is just as at home designing hair and makeup for collections in New York and Los Angeles for fashion week as they are in their own local community.
Long recognized for her business leadership skills, Keri was careful to also cultivate the creative ‘fashion side’ of her 80-member salon team. It has become a management priority to internally motivate her staff and recognize their artistry by doing photo shoots, designing for runway collections, experiencing media opportunities and consistently competing for and achieving nationally-prestigious industry awards.
“To build our people and the Gila Rut brand, I recognized that our salon group is always at its peak when aligning beauty and business…bringing out the best of who we truly are. My commitment is to get people excited – and to help them see things they never thought were possible…as business achievers and creative artists. Add to that, our desire to give back to our community through our work and our careers take on a new perspective.”
AS AN OWNER, I LOVE TO SEEK OUT THE RIGHT BALANCE OF ‘BUSINESS AND CREATIVE’ for our team’s motivation and ultimate salon success.
Keri Davis, President and Co-Owner, Gila Rut Salons, Inc
President and Co-Owner Beauty Backbone, Inc
As a world-respected ‘educators educator’ who has trained with the best, (Sassoon, John Paul Mitchell Systems, Tigi) Keri travels extensively to inspire and share her ideas and concepts with other salon owners, educators, and business leaders. She attributes her salon owner success to her ability to “maintain staff productivity while increasing her client base through a series of hands-on, easy-to-apply systems.” She is a sought-after guest speaker at seminars, hair shows and training functions.
Keri Davis is especially proud to be an educator for Aveda Business College, where she has become a pivotal player as a ‘professor’ throughout the U.S. She is involved in the development and teachings of Aveda’s Benchmarking for Success, Benchmarking for Team Members, Culture and Leadership, Maximizing Front Desk and many more programs and systems. Her three Aveda Lifestyle Salons exemplify Keri’s own applied philosophy of salon management, quality customer service, innovative systems and, above all, growing a targeted list of loyal clients who embrace the Gila Rut Aveda Salons.
Her latest endeavor, Beauty Backbone, “aligning beauty and business,” was an organic next step for Keri and her team. With the extensive in-salon training success her salons have achieved, they have created a training platform to share with the industry. The first product to launch in early 2017 is the Beauty Backbone Education System, transforming stylists into educators. “We have had to teach our stylists how to teach! This comes with years of evolution. The Beauty Backbone Education System is a platform on how to teach amazing classes. It is the exact same format we use in our salons to empower brilliant educators. Learning how to teach is a journey.”
LEARNING HOW TO TEACH
IS A JOURNEY.
Published regularly in the salon industry’s national and international media, Gila Rut Aveda Salons have been named six times as one of the ‘Fastest Growing Salons In America’ (Salon Today). The salon group has also been awarded the prestigious Master of Business Award (MBA) 2012, presented in Las Vegas during the North American Hairstyling Awards (NAHA).
Seen regularly in print, on-air and on the runway, Gila Rut’s signature hair fashion collections – like their most recent Mystic Gallery techno-culture creations – have been proudly presented onstage during the national Aveda Congress 2015 (another one of Keri and her team’s “dreams come true”).
5 Reviews on “Keri Davis-Duffy / Beauty Backbone”
It’s lonely at the top and when you have questions, who do you go to? Industry magazines, online forums, social media, other industry leaders…? If you still have fallen short of good advice, or customized advice, (like myself) you should consider hiring a coach. Even when looking in that arena, it’s confusing on who to choose. You might even ask: will it be worth it? Will you get what you are looking for? Will they even understand? Welp, I took the leap of faith a few months ago and haven’t regretted a moment of it. Keri is top notch. She is brilliant at asking the right questions, discerning the root of the situation, offering sound advice, and best yet… holding you accountable. Makes me want to sell my business and work for her 😉 Just kidding, but seriously she is a world class teacher with loads of valuable insight, years of experience, and to boot, she cares. You just have to be honest, vulnerable, and willing to put in the work, but you knew that already. Trust me, you will love working with Keri.
Working with Keri has been life changing! We’ve enrolled in one on one Coaching Monthly at Beauty backbone. It allows us to discuss our challenges and put systems into action. Keri has a gift in leading salon owners and transforming the buisness. I am forever greatful for her knowledge and leadership. Truly she’s a blessing! I look forward to many more session . Xo Keri❤️
Thank you Sameha and Bebe…Working with you both is such an honor.. xoxox so much love!!! xo Keri
We have Keri came to train our entire team of 40+ members on the 4MAT learning during our New year kick off meeting 2023.
The information and how Keri walk through the exercise were so informative, engaging, and motivating to our team . Most importantly , as a result, everyone walk away with setting their own personal goals, professional goals which related from self realization during the training:)
Highly recommend Keri as your own business coach, also.
Have I mentioned that our business has used her “Train U” program for our trainers and “7 step to salon profits” for our managers the last 3+ years.
Thank you Sameha and Bebe…Working with you both is such an honor.. xoxox so much love!!! xo Keri
Working with the Karen Allen Team is “simply the best”….what an amazing team and that is a tribute to a great leader…thank you for the ongoing support.. xoxoxo Keri
Keri has single handedly lifted my business as an esthetician to the next level. She has provided me with incredible tools and daily practices to ensure that I am in charge of my day and what I earn. I am so grateful for her coaching and experience!
Elizabeth,
Thank you for your sweet words. You are a joy to work with and I look forward to many more sessions.. xo Keri
I have been a salon owner for 28 years. Being a business owner comes with many challenges. Beauty backbone and The seven steps to profit program introduces you to other owners with the same challenges. I no longer feel like I am alone on an island when it comes to running my business .
The programs share tools and best practices to help you grow and make being an owner/manager a much easier and happier place.
Keri is a true blessing in my life.
Her coaching has helped me align myself and my business to grow while giving me the freedom to have a life outside of the business!
I wish Beauty Backbone existed 28 years ago!!
Jennifer,
Thank you so much for your kind words…Working with you is so rewarding… You are the rock star!!! I appreciate you ❤️
The beauty business is not for the weak at heart. Keri offers encouragement, knowledge, and guidance. Her Monday talks get you on track for the new week.
She keeps it simple you just have to be consistent. Great coaching.
Thanks Ginger… 😉 and thank you for the ‘Monday Support’…Love having you and Planet join us each week! xo Keri