5 Reasons to Go to a Beauty Trade Show!

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“Hair Show, Industry Trade Show, Beauty Show, Expo” – whatever you personally call them – what makes them so important to attend?

Back in the day, they were just called “hair shows,” but now there’s a lot more to see than just hair. You’ll find makeup artists, estheticians, massage therapists, nail techs, and even social media marketers or software companies!

Okay, so beauty shows have a lot of stuff to look at. But why should you go to one? And how far do you have to go to find one? To answer those questions, we’ve compiled a list of the top five reasons you should go to the next hair show in your area. And if you’re from Western Pennsylvania, we have one lined up that you won’t want to miss!

Whether you’re an experienced hair stylist looking for new and innovative ways to improve your skills, or you’re just starting out in the field and aiming to learn as much as you can, beauty industry trade shows are one of the best places to get advice and perspective, as well as sharpen your technical skills. 

Let’s dive into our list of the top 5 reasons you should go to a beauty industry show!

1. Hair shows are the best way for stylists to learn about the latest trends and techniques.

Trade shows provide an opportunity to learn from others and find out what works well for them. Stylists can get firsthand experience with the latest hairstyles and colors in person and get up to date with new styling techniques. They also have special guest speakers who can provide valuable insight into the hair industry. It’s the ideal way to stay up-to-date on the latest trends and techniques, and learn from some of the best in the business. 

2. They provide an opportunity to network with other professionals in the industry.

Beauty trade shows are a valuable opportunity to network with other professionals. Not only do shows provide an opportunity to learn from some of the leading experts in the field, but they also offer a chance to network with your peers. Building relationships and making contacts that could lead to future opportunities is done most easily in person. Networking on social media can be a great asset, but it’s always best to supplement with real-world connections!

3. Hair shows offer a chance to see new products and tools firsthand.

In our day-to-day workflow, sometimes we get used to using the same products that work well for us. Shows allow us to see new products from our favorite companies and distributors before they even hit the shelves. However, it can be a lot of fun to see things that aren’t always carried by our usual distributors! Shows give you the ability to stop by booths and learn about a wide range of products. You can even see demonstrations of them as well! This is beneficial to both you and your clients. Don’t forget that being able to sell products is great for your bottom line.

4. Have some fun!

Another great reason to attend a hair show is because they’re just plain fun! There’s no shortage of ways to have fun at these events. They offer a chance to let loose, let your hair down (sorry for that one – pun intended), and enjoy yourself with like-minded friends who love nothing more than a good time.

5. Investing in yourself is the best way to advance your career!

For many, this one is said to be the most important, so we’ve saved it for last. Shows provide an amazing opportunity to invest in yourself! It’s a well-known fact that the salon owners and service providers who attend these shows and invest in their careers are the ones bringing home the best paychecks.

Plus, when it comes to growing your business or career, we all need a little guidance sometimes. For just the price of your ticket (and maybe a hotel for the night) you’ve got access to all the help you could need. Whether that’s something technical, team building, hiring, pricing, or something else entirely, shows are a wealth of information and can give you the boost you need.


Ready for your next (or first) show? Here are two awesome events we want to share with you in 2023!

Enjoy springtime in beautiful Western Pennsylvania at Seven Springs Mountain Resort, home of many successful beauty shows in years past! Salontraining.com is sponsoring the BIGGEST BEAUTY SHOW IN WESTERN PA in 2023!

Join us for the Pennsylvania Beauty Pro’s Expo!

We have so many amazing things planned, and we are so excited to be bringing hair shows back to Western PA. It’s been way too long!

CURRENT TICKET PRICING (Nov. 1st – Feb. 28th, 2023):

  • Professionals – $79
  • Student – $59
  • VIP Add-on Pass – $55

Register today to access…

  • A wide variety of classes taught by industry experts.
  • A vendor show floor with beauty industry product companies and main stage.
  • Guest speakers from multiple facets of the industry.
  • 2 main stages – Business (for current or future salon owners) and Technical (for everybody)
  • VIP lunch… with a bonus stage show!
  • Evening cocktail hour to network with the after-show business party for those that want to attend.

This event is limited attendance, so when tickets sell out, they’re gone! Get them early to save your seat and get a great discount!

Who said education and vacation can’t go together?

Mayan Sol Beauty Industry Cruise

May 7-12 Virgin Voyages Scarlet Lady

Imagine sailing the seas to an Exotic Destination where the warm sun is on your face and white sand between your toes.

Beauty Industry Pros & Masters will be sent into the NEXT LEVEL

Join Us on the next Mastery Cruise Event.

You will share the best of both Worlds: Education & Vacation.

Sport your newly found skills with other Mastery Graduates.

Share Cocktails & Stories. Join us in our Mastery Themed Event!

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